The most unnecessary newsflash: everything we own at some point will be JUNK. Yes, everything. From your favorite t-shirt to your favourite Lamborghini… Everything on this rotating ball of mostly hydrogen and human hormones is destined to become JUNK, at an impressive rate and speed too.
Every time we buy a shiny new toy we get a surge of joy – hey that rhymes, but after a while as by reverse magic the object itself metaphorically and literally loses its shine. Trapped in a vicious cycle of continuously getting rid of the old in order to obtain the new, how is one meant to consume in order to sustain both the environment and those ephemeral moments of happiness?
If you want to sound fancy you can quote the pseudo-scientific rule of Long Lasting Consumer Joy. Parentheses: LL Cool-J is nothing to us.
LLCJ exceeds the idea that the best things in life are free or indeed experiences. Here we are talking about consumer goods and how to buy right both for the planet, yourself, and possibly for your long-term Apple wallet. And here is how to do it; In one easy step, no audiobook purchase needed.
Buy objects that not only reflect value but have added-on value. Added-on value comes in two forms: moral or ethical value (i.e. please don’t buy exotic pets) and physical value (i.e. buy things of certified material quality – like 24 karat grills).
Here in the real JUNK HQ we try to do a bit of both. We reappropriate plastic waste making sure that we are not responsible for further plastic production, AND we add further value to our product by blinging it up with real silver goodness guaranteed to never lose its shine. Aren’t we literal angels ?
And because never is probably a pretty BIG word, here’s a real life disclaimer you can take to your most skeptical of friends: do better before you can do best. And grills are better than cheap thrills.
And with that thought, we salute you for now.